https://www.sebolabs.com/portfolio daily 0.75 2016-11-24 https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1479924800427-W156WQK1BTEGNFUY6812/IMG_7386.JPG Portfolio https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1479924800427-W156WQK1BTEGNFUY6812/IMG_7386.JPG Portfolio https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1479924875476-MNG14OTQQKS5P3OBTBJ3/IMG_1805.JPG Portfolio https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1479924952069-M5HW7QWK8OOWABZPFD3K/IMG_1704.JPG Portfolio https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1479925031486-PNI5MU9IM872Y6334N4V/IMG_1033.JPG Portfolio https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1479961451478-JYYHWACK6J3UDQ8UYOAM/IMG_6905.JPG Portfolio https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1479961824187-NSB2XDHM18II0L9ONHH5/IMG_9682.JPG Portfolio https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1479962043698-MWV03EU0GTNYNKOBNLVW/IMG_0257.JPG Portfolio https://www.sebolabs.com/new-blog daily 0.75 2020-02-07 https://www.sebolabs.com/new-blog/2019/9/14/the-storybrand-framework-through-lens-of-the-enneagram monthly 0.5 2020-08-19 https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1568480635684-ZBPJ4NYTC8G7M5H27E2W/image-asset.png Blog - The StoryBrand Framework through Lens of the Enneagram The Type 9 on the other hand may not make a call to action at all! Contrary to popular belief people are very comfortable where they are - people will only move when you tell them to - a direct call to action. So don’t be vague or shy, every hero’s journey needs to have an ‘inciting incident’. Make it clear and make it direct because their success depends on it. https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1568480591863-N0GSAAS9K0G6XHIP3HY2/image-asset.png Blog - The StoryBrand Framework through Lens of the Enneagram The Type 6 maybe prone to over emphasize the problem - perhaps to the point a solution may not be in sight. If you spend too much time dwelling on the problem, you’re crowding yourself out of the brain space needed to present the plan that leads to success! Remember - you don’t want to overwhelm your customers with to many mentions of failure. https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1568480561437-EVT49IP973HRS4WYYN9J/image-asset.png Blog - The StoryBrand Framework through Lens of the Enneagram The Type 3 might have the opposite problem - the ever image conscious Type 3 may over emphasize all their qualifications and past successes but neglect the opportunity to express they truly understand what the Hero is going through, even if it means showing a formerly weaker or inexperienced side. https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1568480421073-W60NQRE24CIMOA56FTMM/image-asset.png Blog - The StoryBrand Framework through Lens of the Enneagram The Type 1 maybe tempted to be super detailed in their presentation of how to reach success, with many many steps with sub-steps etc etc - truth is the human brain can only take so much at once. StoryBrand recommends only present three simple steps! There’s a time and place for details, but when establishing why your product or service is necessary - keep it simple and clear. https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1568480568829-2GCY5KG1XUUNZ0QN8FB7/image-asset.png Blog - The StoryBrand Framework through Lens of the Enneagram The Type 4 in their ability to feel deeply of other people’s struggles might have a tendency to over emphasize the downside of what might happen if their audience doesn’t take action towards change. StoryBrand advises you only sprinkle in mentions of failure like salt. Don’t over do it or risk shutting down your listener’s brain and push them into a flight-or-fight mentality where no logical decisions can be made. https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1568480621422-YXSYNJJ99CRYCP34158L/image-asset.png Blog - The StoryBrand Framework through Lens of the Enneagram The Type 8 can be the most assertive type on the Enneagram, because of this they have no problem calling the Hero to action - however sometimes they might not be ready to take the leap and will need the option to make a softer transitional commitment first. https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1568480582825-A6Y85M7X5S9TYL7B5GNR/image-asset.png Blog - The StoryBrand Framework through Lens of the Enneagram The Type 5 might be tempted to hide their process in the interest of not giving away too much information. Perhaps its the patented process or the secret sauce of their business, that’s fine! What is important, is that as a guide you provide clear steps for the hero to take towards their successful ending. As a brand it does not hurt to be known as a generous company. If your service or product is genuinely needed in the marketplace, people will still want to partner with you even if you give away how you would do it. https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1568480430140-UH4IA0M42FSM62D836XY/image-asset.png Blog - The StoryBrand Framework through Lens of the Enneagram The Type 2 naturally makes a great guide! However the temptation might be to over emphasize their empathy but forget or even intentionally shy away from asserting their authority on the matter. Your client might appreciate that you care but they also need to be reassured you have an expertise or authority on your subject matter and why they should trust you to get them out of their situation! https://images.squarespace-cdn.com/content/v1/582d2f3e15d5db79fabe202c/1568480609541-K1ZSZSMNWD9P5V0SSMPW/image-asset.png Blog - The StoryBrand Framework through Lens of the Enneagram The Type 7 only experiences emotions half way - if you’re not identifying the problem the Hero is facing they won’t be motivated to move. In fact, if your audience does not know what is at stake, why would they bother talking to you or learning more about your product or service? Businesses sell solutions to an external problem, but customers buy products to solve an internal problem. 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